Many Real Estate Agents use Facebook on a regular basis to market their business, but some still don’t see the benefits of this unique and profitable tool.
Facebook for business is not just a distraction, or a waste of time, or a gossip arena.
There are many Realtors who actually have a facebook page set up, but don’t know how to use it or what to do with it next and have pretty well abandoned it .
To increase likes and participation on your page isn’t as hard as you many think. It does take a commitment of time and creative energy.
The big question is what to post? Sales Pitches? Listings? Personal Interest stories?
The answer is Yes to all. As long as you don’t bore people with repetitive sales marketing posts, then people will continue to engage with your page and share it with their friends, who will share it with their friends and so it goes…..
Don’t expect to see any concrete results or sales come directly from your Facebook Page. Instead you should notice more traffic to your website and an increase in referral business.
It’s an excellent way to keep in constant contact with past clients without being annoying or pushy about it. Stay interested in their lives and how they are doing by commenting on some of their posts. Extend congratulations to family or career milestones. If a past client boasts of a newly completed renovation then this would be the ideal time to make a comment on how they have just increased their resale value and you are especially happy about that. This way you are making them look good in front of their friends and are again reminding everyone that you are a Realtor and now clients friends know it too
Be the source of current events, newsy stories, interesting facts and educational information and you will establish yourself as an expert and a great source for current events, newsy stories, and the latest tips and tricks. Don’t forget to throw in the occasional reminder that you sell Real Estate.